kust. and Lovem – innovative men’s skincare range

This fall kust. is partnering up with skincare brand Lovem to create the ultimate handcrafted skincare line.

In keeping with the kust. spirit, the range which is sustainably made with love in collaboration with the reputable skin care brand, will aim to transform the direction of men’s skincare and will be a four- phase regimen to suit all skin tones and all sorts of daily pursuits that may cause stress to the skin.

Whether it’s your daily commute or after a hard day at the gym – the kust. Lovem range will rejuvenate your skin and give it the hydration and firmness it deserves. Packed with natural ingredients and compact and convenient in its approach – the minimalist skincare range consists of four products:

The kust. Lovem Baicalin and Cacay Serum (30ml)– which comprises of a fragrant, natural skincare ingredient extracted from the flower of the Biacal Skullcap plant, accompanied by luxurious notes of incense sourced from sustainable Olibanum trees and Cacay – an oil harvested from the wild fruits of the Cacay tree.

The kust. Lovem Raspberry & Vitamin C Day Cream (30ml), complete with brightening and hydrating attributes from the Vitamin C, keeping skin fresh and young.

Additionally, and complementary to the four-phase ritual, the kust. Lovem Tsubaki & Dragon’s Blood Eye Cream (15ml) complete with floral notes extracted from Japanese camelias and also formulated with soothing cornflower water, arabica coffee seed oil works to brighten the eye area and restore moisture levels so that dehydrated skin is comforted, and the delicate eye area looks plumper and smoother.

To complete and tie the innovative line – the kust. Lovem Plum & Shea Butter Soap. The Sea Buckthorn helps keep your skin moisturised while the rice milk gives your skin an extra glow and helps remove excess oil.

By actively collaborating with Lovem. a likeminded brand, kust. continues to stick to its ethos of ‘playing fair’ and helping reduce waste, CO2 emissions and energy wherever possible. Additionally, kust.’s ethos marries perfectly with Lovem. – which is dedicated to sustainability and innovative crafts through its love for nature and unaltered respect for themselves and others.

kust. better than I used to be.


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